The period covered by the deal includes England’s participation in the 2011 World Cup. Wolf Blass will supply wine to all of England’s fixtures at Twickenham and will have pitch-side and match-day programme advertising, access to players for promotional purposes and receive complimentary tickets.
Wolf Blass will also be served to hospitality and event guests at the stadium and be listed as a recommended wine by the Rugby Football Union Wine Club.
“This sponsorship represents an opportunity for retailers to take advantage of predicted high sales, especially before the Six Nations and the build-up to the World Cup, when awareness will be exceptionally high,” said senior brand manager Annabel Keech.
Paul Vaughan, business operations director of the RFU, added: “Many of our fans and customers are wine lovers and savvy wine drinkers, so this is a perfect partnership for us.”?Rugby content and a competition to win match tickets will feature at wolfblassplatinumclub.com.