Andrew Peace in sports ads tie-up

21 January, 2011

Australian wine brand Andrew Peace is spending a six-figure sum on perimeter advertising at high-profile cricket and rugby league matches in 2011.

The cricket deal is for 15 televised matches including England one-day and T20 matches in the summer, while the rugby league ads will be at 15 matches in the Super League and Championship after the new season starts in February.

Admitting that there was an irony in an Australian brand being associated with English cricket, brand owner Andrew Peace added: “I’m really excited about the development of our brand in the UK.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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