Posters take WKD approach to love

21 January, 2011

Beverage Brands has produced a series of tongue-in-cheek in-store Valentine’s Day posters for WKD.

The posters offer humorous guidance to men on affairs of the heart, such as: “Man should only go down on one knee to tie his shoelaces” and “Any chocolates you buy her must be your favourites”.

Each one has a space to display prices.

“This fun approach gives WKD the chance to make topical comment and generate a tactical sales opportunity for retailers,” said marketing director Debs Carter.

The posters are available from a POS hotline on 0800 917 3450.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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