Maker’s Mark boss Samuels steps down

21 January, 2011

Maker’s Mark president Bill Samuels Jr is to retire in April after 35 years at the helm of the business.

He will become chairman emeritus and will continue to travel to promote the brand but will no longer run the business day-to-day. His son, chief operating officer Rob Samuels, will lead the brand and distillery in future.

Samuels had “reinvented the way Bourbon was marketed at a time when the industry needed it most”, said Matthew Shattock, chief executive of brand

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