Relentless unleashes sugar-free variant
Published:  21 January, 2011

Coca Cola Enterprises has added a sugar-free style to its Relentless energy drink and has revamped the packaging for the whole range.

Relentless Libertus contains 20 calories per 50cl can and has the same caffeine, taurine and B vitamin levels as Relentless Origin.

The launch coincides with the introduction of sub-brand names and new-look packaging across the entire range. Relentless Juiced Tropical has been renamed Immortus and Juiced Berry is now named Devotion.

The Relentless brand is being backed by a 2011 marketing campaign that includes sponsorship links with music festivals, action sports and motor sports.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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