Alan Partridge returns with Foster's

24 January, 2011

Alan Partridge has returned with a second instalment of Mid Morning Matters, the internet comedy show recorded for Foster’s.

The first six episodes appeared from November last year and have attracted more than two million viewings, according to Heineken UK.

The scenes are set in the studios of North Norfolk Digital where Steve Coogan’s character takes on the role of stand-in agony aunt , outlines the use of “lethal force” to a young child and falls for a young colleague.

The new weekly shows will premiere exclusively at fostersfunny.co.uk from Friday, February 4.

Henry Normal, managing director of Baby Cow Productions, said: “It's a testament to the continuing quality of Alan Partridge that we have reached two million hits in such a short space of time. This is such an exciting project with a great team behind it.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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