Alan Partridge returns with Foster's

24 January, 2011

Alan Partridge has returned with a second instalment of Mid Morning Matters, the internet comedy show recorded for Foster’s.

The first six episodes appeared from November last year and have attracted more than two million viewings, according to Heineken UK.

The scenes are set in the studios of North Norfolk Digital where Steve Coogan’s character takes on the role of stand-in agony aunt , outlines the use of “lethal force” to a young child and falls for a young colleague.

The new weekly shows will premiere exclusively at fostersfunny.co.uk from Friday, February 4.

Henry Normal, managing director of Baby Cow Productions, said: “It's a testament to the continuing quality of Alan Partridge that we have reached two million hits in such a short space of time. This is such an exciting project with a great team behind it.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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