Austrian wine enjoys export high

25 January, 2011

Austria is expecting final 2010 export figures for wine to hit a record high after data for the first 10 months showed a jump in sales value and prices.

The Austrian Wine Marketing Board said figures from Statistik Austria showed a 10% increase in volume and 9% in value of bottled wine, with overall value sales up 2.6% at €122 million.

Total volumes were down 13.7% after a slump in bulk wine shipments, but the AWMB said the trend towards bottled sales was in line with its aims.

“The share of bottled wine exports increased to 91%, which is an essentially important development for the wine sector,” said general manager Willi Klinger.

“With this, we reached for the first time ever an average price of more than €2 per litre.

“Our goal over the next three years must be to further increase the exports of bottled wine.

“We think an export value of €142-148 million is possible.”

But a fall in harvest volumes of around 30% in 2010 is expected to put a dampener on future export sales.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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