The ad is the second phase of the beer’s Know the Not Known campaign, while the pack is the first of three limited-editions that will appear during 2011.
Both ad and pack will appear from February.
As well as online activity, there will also be ads in Clash, Dazed & Confused, Empire and other lifestyle magazines.
Tiger will also feature on all the advertising space at London’s Old Street Tube station for two weeks from February 14.
The advertising features a QR code which consumers can zap with a smartphone to be taken to the brand’s Facebook page.