Limited edition pack for Tiger

27 January, 2011

Tiger Beer has launched a limited edition four-pack featuring an image from a new digital ad for the brand.

The ad is the second phase of the beerís Know the Not Known campaign, while the pack is the first of three limited-editions that will appear during 2011.

Both ad and pack will appear from February.

As well as online activity, there will also be ads in Clash, Dazed & Confused, Empire and other lifestyle magazines.

Tiger will also feature on all the advertising space at Londonís Old Street Tube station for two weeks from February 14.

The advertising features a QR code which consumers can zap with a smartphone to be taken to the brandís Facebook page.

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