Cider brand uses Facebook to find stars of next ad campaign

31 January, 2011

Cider brand Jacques is using Facebook to recruit the stars of its next ad campaign.

Brand owner Heineken UK has launched a Facebook page in which it is appealing for brand ambassadors to spread its “naturally styled” message.

The competition will close on February 23 and a team of independent judges will choose the top 10 entrants, after which Jacques Facebook fans will vote for their three winners.

The chosen three will win the opportunity to star in the new Jacques ad campaign for 2011, appearing in magazines including Look and Glamour. The winners will also receive an outfit from River Island, designer make-up, magazine subscriptions and VIP tickets to events including the Jacques Townhouse and London Fashion Week.

Assistant brand manager Gillian Graham said: “Style shouldn’t be just about what you wear, but how you wear it. We are looking for true Jacques advocates who will epitomise the brand and have the right attitude and ability to report on the latest beauty products, clothing styles, trends and accessories that a Jacques girl about town should have.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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