Mozart samples for Adnams shops

07 February, 2011

The Mozart liqueur brand is planning a series of tastings in Adnams Cellar & Kitchen stores.

Distributor Mangorve is also trailing the use of self-service in-store consumer sampling units.

The in-store tastings take place in the three weeks leading up to Easter and follow a successful programme of similar events before Christmas.

Distributor Mangrove said outlets sold as much as 85 bottles per day in the Christmas tastings, with total sales of 1,500 bottles over three weeks.

Adnams buyer Caroline Fox said: “Sampling activity has allowed us to create huge staff and consumer enthusiasm for the brand and allows the product to speak for itself.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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