Mozart samples for Adnams shops

07 February, 2011

The Mozart liqueur brand is planning a series of tastings in Adnams Cellar & Kitchen stores.

Distributor Mangorve is also trailing the use of self-service in-store consumer sampling units.

The in-store tastings take place in the three weeks leading up to Easter and follow a successful programme of similar events before Christmas.

Distributor Mangrove said outlets sold as much as 85 bottles per day in the Christmas tastings, with total sales of 1,500 bottles over three weeks.

Adnams buyer Caroline Fox said: ôSampling activity has allowed us to create huge staff and consumer enthusiasm for the brand and allows the product to speak for itself.ö




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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