Austria expects record exports

04 February, 2011

Austria is expecting final 2010 export figures for wine to hit a record high after data for the first 10 months showed a jump in sales value and prices.

The Austrian Wine Marketing Board said figures from Statistik Austria showed a 10% increase in volume and 9% in value of bottled wine, with overall value sales up 2.6% at €122 million (£105 million).

Total volumes were down 13.7% after a slump in bulk wine shipments, but the AWMB said the trend towards bottled sales was in line with its aims.

“The share of bottled wine exports increased to 91%, which is an important development for the wine sector,” said AWMB general manager Willi Klinger.

“With this, we reached for the first time ever an average price of more than €2 per litre.

“Our goal over the next three years must be to further increase the exports of bottled wine. We think an export value of €142-148 million is possible.”?But a fall in harvest volumes of around 30% in 2010 is expected to put a dampener on future export sales.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know