The eye-catching tags will carry codes, with hundreds of instant-win £1,000 cash cards and cases of premium Wolf Blass wines up for grabs.
The Treasury Wine Estates brand said consumers would be attracted by the simplicity of the promotion – once they have bought a promotional bottle they just enter the code at wolfblassplatinumclub.com/instantwin to find out if they have won.
Customer marketing manager Suzanne Maddison said: “Our neck tag promotions always prove popular and we expect the platinum cash card to be no exception.
“There are hundreds of winning codes, so consumers have a genuine chance of landing a fantastic prize they can make use of straight away. We are expecting a high sales increase on promotional bottles so would encourage retailers to take the opportunity to stock up and put them on prominent display.”