The ad is the second phase of the beer’s Know the Not Known campaign, while the pack is the first of three limited editions that will appear in 2011. Both the ad and pack will be rolled out in February.
As well as online activity, Tiger will advertise in Clash, Dazed & Confused, Empire and other lifestyle magazines.
The brand will also feature on all the advertising space at London’s Old Street Tube station for two weeks from February 14.
The advertising features a quick-response barcode that consumers can scan with a smartphone to be taken to the brand’s Facebook page.