Cider fans invited to turn scriptwriter?
Published:  04 February, 2011

Strongbow is asking cider drinkers to help script its forthcoming action movie-themed TV ad.

The brand’s Facebook fans are being invited to submit suggestions for a punchy one-liner to be included in the final script for Lean Mean Fighting Machine, which will be shot next month.

“With nearly 100,000 Facebook fans, we are hoping to attract some great one-liners for our new advertising campaign,” said brand manager Lucy Henderson.

“We hope that offering the opportunity to our Strongbow Facebook fans to come up with the new end line for our advertising will create even more consumer interest and engagement with the brand and bring to life Strongbow’s Hard Graft advertising message.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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