Orange Creations range is extended

04 February, 2011

Pepsico has added Orange & Pineapple and Orange & Raspberry to its Tropicana Orange Creations range.

The new not-from-concentrate drinks are available in one-litre cartons with an rrp of £3.30.

The launch is being supported by on-pack promotions, digital activity and direct marketing.

“Our flavours are currently growing 20 times faster than the total not-from-concentrate category,” said marketing manager Peter Charles. “By focusing our efforts on orange – the leading variant – and adding tasty new twists, we’re presenting retailers with significant incremental sales opportunities to target consumers seeking healthier refreshment throughout the day.”

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