The brand will be backed by TV and national press advertising, online activity and sampling. The marketing kicked off in January with sampling at the Asian Bride Shows in London and Birmingham, of which Shloer was official drinks sponsor.
“We feel it is a great way to engage with our target consumer and it gives us the opportunity to suggest to consumers that Shloer would be perfect to serve at their wedding,” said Amanda Grabham, marketing communications controller at brand owner SHS Sales & Marketing.
Shloer’s marketing budget for 2011 will be £16 million and will continue the Best Served Shared campaign launched in 2009.
“Since we embarked on the campaign sales have rocketed and there’s plenty of opportunity for growth, which is why we are increasing the investment behind the brand again this year,” added Grabham.