Walker takes Heineken off-trade role

07 February, 2011

Heineken UK has appointed Doug Walker as head of off-trade customer marketing, with immediate effect.

Walker replaces Heyes, who left the company last November.

He will lead a 20-strong team responsible for marketing brands including Heineken, Fosterís, Strongbow, Kronenbourg 1664, John Smithís and Bulmers Original.

Walker joins the business from US multinational Newell Rubbermaid, where he successfully launched pen brand Sharpie and the Goody range of hair accessories into the European market.

Prior to that he held senior customer and consumer marketing roles with Mars, Coca-Cola and Nestlť.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter