Walker takes Heineken off-trade role

07 February, 2011

Heineken UK has appointed Doug Walker as head of off-trade customer marketing, with immediate effect.

Walker replaces Heyes, who left the company last November.

He will lead a 20-strong team responsible for marketing brands including Heineken, Foster’s, Strongbow, Kronenbourg 1664, John Smith’s and Bulmers Original.

Walker joins the business from US multinational Newell Rubbermaid, where he successfully launched pen brand Sharpie and the Goody range of hair accessories into the European market.

Prior to that he held senior customer and consumer marketing roles with Mars, Coca-Cola and Nestlé.




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Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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