New ad for Stella 4%

15 February, 2011

Stella Artois 4% has launched the latest instalment in its series of TV ad campaigns.

The ad shows a dishevelled young man following a woman onto a train and undergoing three transformations as he moves through the carriages – from casually-dressed chancer to ticket collector to moustachioed waiter – until he finally emerges as a smooth and dapper gentleman.

It carries the strapline “triple-filtered with a smooth outcome”.

The push will be backed by outdoor, cinema and press advertising.

The TV ad’s predecessor, which showed a man playing a number of different pianos, was voted 13th best ad of 2010 in ITV’s top 100 ads of the year.

Stella Artois marketing director James Watson said: “This latest instalment of our triple-filtered, smooth escapades campaign is the fourth in the series and probably our best yet. Consumers love it, we’ll be supporting it big, and we really believe it will help drive brand preference and the continued success of Stella Artois 4%.”

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