Encore for Mozart in-store tastings

18 February, 2011

The Mozart liqueur brand is planning a series of tastings in Adnams Cellar & Kitchen stores.?The tastings take place in the three weeks leading up to Easter and follow a successful programme of similar events held before Christmas.?Distributor Mangrove said outlets sold up to 85 bottles a day in the Christmas tastings, with total sales of 1,500 bottles over three weeks.?Adnams buyer Caroline Fox said: “Sampling activity has allowed us to create huge staff and consumer enthusiasm for the brand and allows the product to speak for itself.”

Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter