V-Kat ads debut in student union bars

18 February, 2011

Intercontinental Brands is advertising its new V-Kat schnapps brand on plasma screens in 86 student union bars.?The campaign is the first marketing activity for the brand, which has been introduced as a replacement for Vodkat, the schnapps product withdrawn by ICB after a long-running legal dispute with Diageo.?The activity, which begins this week and will run for 13 weeks, focuses on mixing the drink with cranberry, cola or orange juice.?Managing director John Mills said student TV was “the perfect medium for boosting awareness within this important consumer group”.

Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter