Brothers looks to raise profile

18 February, 2011

Cider producer Brothers Drinks has recruited Cheryl Sheppard as its new consumer marketing manager.?Sheppard replaces Matthew Langley, who left the company last year.?She was previously brand marketing manager at Future Publishing, where she managed brands in print and digital media plus live events.?Sheppard said: “My role is to generate even higher levels of awareness and trial among new audiences who have yet to experience the brand.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know