Indie retailers given chance to win a van

18 February, 2011

Lindeman’s is offering independent retailers the chance to win a van.?From March 1 until April 21, retailers who buy cases of Lindeman’s Bins, Winemakers Discovery and Winemakers Release at a range of cash and carries can enter a draw to win one of three Renault Kangoo 1.5-litre diesel vans.

The prize also includes delivery of the van, six months’ road tax and the first registration cost. There are also thousands of instant cash prizes ranging from £10 to £50 up for grabs. Entries can be submitted by text or handwritten entry form.?The promotion had been “consistently successful in generating a sales uplift for the brand”, said Lindeman’s senior customer marketing manager Suzanne Maddison.?“Previous campaigns have seen a 129% increase in volume sales of Lindeman’s throughout the promotional period,” she added.?The draw will be running across independent cash and carries as well as Bestway, Batleys and six depots in Northern Ireland.?Participating depots will receive POS material to help support the promotion.

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