SIBA seeks retail partners
Published:  18 February, 2011

The Society Of Independent Brewers is looking for new retailers to work with after its Direct Delivery Scheme lost a chunk of its business when First Quench collapsed.?The non-profit scheme, set up in 2002 to help small brewers trade with pubs and shops, signed a deal with the then-Thresher Group in 2007 to help shops buy beers from their local brewers.?In the same year the scheme won a BBC Radio 4 award for best national retail initiative.

But following First Quench’s demise, SIBA has struggled to rebuild its business with off-licences, as supermarkets and independents source beers directly from brewers.?Nick Stafford, commercial director of SIBA, told OLN: “We are actively seeking retailers to work with.” He said the current popularity of premium bottled ale meant now was a good time for retailers to get on board with DDS, and stressed that the scheme was still of relevance to retailers.?“We’re here to help – we take out the financial risk. No brewer lost any money dealing with Threshers [using the scheme].”?The initiative turned over more than £10 million in its latest financial year thanks to on-trade deals.

It buys more than 1,500 draught and bottled beers from around 350 participating SIBA brewers and sells them on to 12 national pub companies and off-trade retailers – “companies with which, until the establishment of DDS, brewers of local beers found it extremely difficult to trade”, according to SIBA’s website.?Retailers interested in joining the scheme can email Rachel Harriott on atm3@sibaatm.co.uk or call 01765 640441.




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