Radio ads for V-Kat schnapps

02 March, 2011

V-Kat schnapps is hoping for a sales boost this spring as the result of a new ad campaign on Talk Sport radio.

The burst of 20-second ads includes spots on the new Keys & Gray show. Running from March 7 for four weeks, producer ICB predicts the ads will have a total audience of 3.4 million adults.

The commercials emphasise the mixability of V-Kat, a 22% abv product, which was originally known as Vodkat.

John Mills, managing director of ICB, said: “Talk Sport has enjoyed a huge increase in audience and listening hours recently and now reaches a weekly audience of over 3 million. As such, it is the perfect medium for increasing awareness for V-Kat within this important target group of sports loving adults.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter