The burst of 20-second ads includes spots on the new Keys & Gray show. Running from March 7 for four weeks, producer ICB predicts the ads will have a total audience of 3.4 million adults.
The commercials emphasise the mixability of V-Kat, a 22% abv product, which was originally known as Vodkat.
John Mills, managing director of ICB, said: “Talk Sport has enjoyed a huge increase in audience and listening hours recently and now reaches a weekly audience of over 3 million. As such, it is the perfect medium for increasing awareness for V-Kat within this important target group of sports loving adults.”