Radio ads for V-Kat schnapps

02 March, 2011

V-Kat schnapps is hoping for a sales boost this spring as the result of a new ad campaign on Talk Sport radio.

The burst of 20-second ads includes spots on the new Keys & Gray show. Running from March 7 for four weeks, producer ICB predicts the ads will have a total audience of 3.4 million adults.

The commercials emphasise the mixability of V-Kat, a 22% abv product, which was originally known as Vodkat.

John Mills, managing director of ICB, said: “Talk Sport has enjoyed a huge increase in audience and listening hours recently and now reaches a weekly audience of over 3 million. As such, it is the perfect medium for increasing awareness for V-Kat within this important target group of sports loving adults.”




Bookmark this


Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter