Fee bitters relaunches in EU-sized bottles

04 March, 2011

Fee Brothers is increasing the pack size for its range of bitters to bring it into line with EU standards, and is planning to add to the line-up later in the year.?The New York-based producer will roll out the 15cl bottles – which replace the US-style 11.8cl packs – over the next three months.?Nick Gillett, director of UK agent Mangrove, said: “The pack size has caused some problems with EU governance.

“This change will allow us to fulfil that European demand.?“The pricing has remained the same on a per cl basis, which is great news for our customers.”?Gillett said two new products would be added to the 13-strong range in 2011.




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