Canadian Iceberg heads for the UK

04 March, 2011

A vodka made using water harvested from icebergs is being launched in

the UK.?London-based Signature Lifestyles has taken the UK and European rights to Iceberg, which is owned by the Newfoundland Liquor Corporation

in Canada.?The 40% abv product had a tentative presence at various British trade shows last year but is embarking on a full launch this month.?Off-trade distribution is being targeted at high-end stores and specialist online retailers where it will have an rrp

of £26.99.?Signature Lifestyles was set up by Ali Samli and Goran Svilar as a top-end interior design and table decoration consultancy, and Iceberg is its first move into luxury drinks. It also handles a range of beauty products.?Iceberg is being listed by wholesalers Coe Vintners and Furniss-Roe & Nicholls.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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