Coke targets men in new Zero campaign

04 March, 2011

Coke Zero has a new TV campaign based on the theme of “the impossible made possible”.?The ads are being screened during Champions League football matches and comedy and drama shows. They feature a young man who’s forgotten he has a date

being whizzed there just in time by a “SWAT team”.

There is also a cinema version of

the ad, which is aimed at 20 to

40-year-old men.

A 20-second TV treatment of the ad focuses on the core brand message of “great Coke taste, zero sugar”.?A “taste is believing” message will appear on ads on 96-sheet outdoor sites.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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