Scottish prizes in McEwan’s contest?

04 March, 2011

McEwan’s Export is offering consumers the chance to be a Scottish Laird for a day in an on-pack promotion.?The prize comprises a week’s stay on a private Scottish estate for up to six people, with opportunities to go stalking, fishing or hill-walking.?Other prizes of a “perfect day” in Scotland are a golf day at St Andrew’s, a weekend in Edinburgh for Hogmanay or a stay at Dalhousie Castle.?The promotion runs through March and April on single 50cl cans and 12-packs.?Packs will drive consumers to a website to enter the competition.?John Edwards, marketing director at Jygsaw Brands, said: “The promotion celebrates McEwan’s Scottish heritage and will help retailers to drive more trial and sales in the ale category.”

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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