In brief

04 March, 2011

l German pilsner Veltins has won a listing for its 50cl bottle in all 26 of Booths’ stores from March. The 4.8% abv brand is already available nationally in Oddbins, and its UK agent is Vertical Drinks.??l Chef Marco Pierre White has launched a beer with JW Lees. The Governor will be available in bottle and cask in the spring. White (right) is pictured with head brewer Michael Lees-Jones (left) and managing director William Lees-Jones.??l Cornish brewer Sharp’s has increased its weekly brewing capacity by 300 with the installation of two new fermenting vessels. The equipment cost around £125,000 and is testament to its growth plans, according to the company, which is being bought by Molson Coors.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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