in place for retailers to drive visibility, trial and sales.”?Brothers Ginger cider, which is made from a base of the company’s Bittersweet Apple cider with ginger extract, is being listed by Tesco.
Stone’s and Brothers join the ginger goldrush
Two new players have entered the burgeoning ginger-flavoured long alcoholic drinks market.?Stone’s ginger wine is the latest brand to enter the alcoholic ginger beer market, while Brothers Drinks has introduced what is thought to be the first ginger cider.?Stone’s Ginger Joe is being brought out by Constellation following the rapid growth of Halewood’s Crabbie’s, and the rival launches of Hollow’s by Fentiman’s and Frank’s by COS Brands. The drink will come in 33cl bottles with an rrp of £1.60.?Clare Griffiths, vice president of European marketing for Constellation, said: “We pride ourselves on spearheading innovation and bringing successful new brands to market, and this launch represents a major brand investment by Constellation.?“We have a strong support package