Rosé company embraces world
Published:  12 January, 2007

Eight rosé wines produced in five different countries have been launched under one brand for the first time.

HwCg has developed the Real Rosé Company, which features wines from France, Chile, Australia, South Africa and Italy.

The range, which has two quality levels - dual varietal wines at £4.99 and single varietal wines at £6.99 - has been developed to allow consumers to explore rosé s from around the world under the banner of one brand.

Henry John, marketing manager at HwCg, said: "Applying a similar strategy to that of Blason de Bourgogne, we aim to provide consistent quality to build trust and loyalty, which will allow consumers to buy into the brand and experiment with rosés from countries they may normally overlook."

Tesco has already agreed to stock the brand's Pink Zinfandel from March and HwCg is seeking other retailers to sell Real Rosé Company wines, which are said to be drier in style than other branded rosés.




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COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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