Shepherd Neame to sell and market Asahi

12 January, 2007

Kent brewer Shepherd Neame has taken on the distribution, sales and marketing of Japanese lager Asahi Super Dry, after brewing the beer under licence since September 2005.

Sheps chief executive Jonathan Neame said: "Our capability for brewing Asahi Super Dry is already established and we are excited by the opportunities presented by the brand, which we believe has enormous potential both in bottle and on draught."

Sales and marketing director Graeme Craig added:"We will be enhancing our sales force in the national on and off-trade. This will ensure greater national penetration for Asahi Super Dry and our other brands, such as Spitfire Premium Kentish Ale. We are also appointing a dedicated brand manager."

and additional agency support."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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