MARKET MONITOR A graphic guide to the off-trade

12 January, 2007

How much will you spend on drink over the festive season?

Drinks shoppers planned to spend 7 per cent more on drinks this festive season - despite a planned 5 per cent drop in spending on wine, a survey by accountancy firm Deloitte revealed this new year. Consumers across all age groups planned to spend an average of £85.40 per person on drink over Christmas and the new year, compared to £80.10 in 2005. All ages planned to spend less on wine, except for over-65s who planned to spend significantly more - £27.60 per person compared to £21.63 in 2005. "The projected fall in spend on wine probably reflects a perceived reduction in the cost of wine," said Deloitte. Consulting director Tim Wilson said: "Middle-aged drinkers plan to spend the most on wine, more than twice as much as younger drinkers - the 45-64 age group planned to spend £32.26 per person, compared to £15.26 for the 18-24 age group. The focus on money-off promotions on wine may account for the lower spend. Grocers and beverage firms need to consider the impact of their promotions on the 18-24 age group."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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