Top Tip

12 January, 2007

It's important to source wines direct, to build up a fantastic relationship with the growers themselves, and of course to select only the best wines through exhaustive research. This results in bottles that you believe in and knowledge that your customers will enjoy them too. Wine is for drinking and it's to be enjoyed, all our efforts are for this purpose.

James Dixon, sales manager, Organico, Ambleside, Cumbria

Are you itching to share the secrets of your success with other retailers, or can you offer pearls of wisdom on how to make money, save time or deal with irritating customers? Just send us your Top Tip and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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