Fizz makes war, not love

26 January, 2007

A fizz price war has kicked off as retailers gear up for Valentine's Day.

The Co-op has slashed the price of Martel Cuvée Victoire Champagne to £12.99 from £25.99 and Drappier Rosé Léger Champagne, which usually sells for £21.99, is on promotion at £13.99.

Waitrose is offering a gift pack of four 20cl bottles of Piper-Heidsieck for £19.99, down from £25. The supermarket has also cut the price for Taittinger Brut Non ­Vintage to £20.99 from £27.99 and, until March 4, Alexandre Bonnet Brut Rosé Non Vintage Champagne will be on promotion at £14.39 , along with Piper-

Heidsieck Rosé Sauvage Non Vintage Champagne (£22.99).

Tesco is selling Heidsieck & Co ­Monopole Rosé Top NV Champagne in a limited-edition pink chiffon bag for £19.99, down from £23.99.

Sainsbury's has Italia Sparkling Pinot Grigio Rosé at £4.99 in 446 stores nationwide until Feb 15, and the Co-op is running deals on Marqués de Monistrol Gran Reserva Rosé Cava (£4.99, down from £9.99). Marks & Spencer is offering 20 per cent off all its rosé wines, including sparkling and Champagne, until Feb 25.

Selected Majestic stores are selling Nicolas Feuillatte Palmes d'Or Rosé 2002, which is presented in a black velvet bag containing a bottle-shaped gift case, for £100. Champagne Pommery has launched Pommery's Pink POP Champagne in a 20cl fuchsia-coloured bottle with matching pink straw, and Ruinart has released a Valentine's gift box that contains a half-bottle of its Brut rosé and two engraved Champagne flutes.

Sainsbury's and Budgens are both promoting The Gallo Family Vineyards Sierra Valley White Grenache and Lindt Lindor gift set for £7.99.

Stormhoek and Tesco to help romance in the aisles

South African wine producer Stormhoek has teamed up with Tesco and cartoonist and blogger Hugh Mcleod for a Valentine's promotion. Mcleod and film producer Colin Kennedy will visit 50 Tesco Extra s in February to film interviews with shoppers about what love means to them, while helping them find love among the aisles.

The trip is being supported by an exclusive listing of Pinotage Shiraz rosé in Tesco with limited edition cartoon labels designed by Mcleod , who will also be signing Stormhoek lithographs and handing them out to shoppers.




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