Co-op: reaps rewards from Fairtrade focus

26 January, 2007

The Co-op has put a real focus on the Fairtrade part of its wine range, and in October launched the UK's first Fairtrade wines from Argentina - four wines sourced from La Riojana, Argentina's largest co-operative.

The group now has 12 own-label Fairtrade wines from Argentina, Chile and South Africa, as well as two Thandi lines. Fairtrade wines are stocked in all the 3,000 shops in the Co-op estate, and sales have grown to more than £12 million a year.

The Fairtrade offering is merchandised as a block in stores, rather than by colour, country and grape like the rest of the wine range.

The Co-op also has the UK's only Fairtrade ale, Co-op Bumble Bee Honey Ale, which uses Fairtrade honey from Chile.

All its own-label products have a full ingredients list on the label, and it was the first retailer to include braille on its own-brand alcoholic drinks labels in 1999.

Finer wines have been expanded in the last year, and some 300 selected shops around the country now carry the Co-op's finer wine range. The group says the value of its BWS department has grown by 12 per cent, and it has increased its market share to 6.8 per cent.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know