Burgundy wines are relaunched

26 January, 2007

Nisa-Today's has re launched its own-label Burgundy wines.

The four-strong range, which comprises Beaujolais, Chablis, M‚con Villages Blanc and M‚con Rouge, is now being sold under the Pont Neuf label, part of the company's Cellars International brand.

Nisa-Today's private-label portfolio includes 16 European and New World wines.

An Italian range called Domani, a German range called Hanns Rittman and†a Bulgarian Tirnerva will be introduced soon. Two ranges from California and South Africa will be added later in the year.

Steve Makin, Nisa-Today's category controller for wine, said: "The re launch has so far been a success, with all being well received by our members - packaging looks streamlined and contemporary, and screwcaps have been extended to some of the ranges."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know