Cobra prizes will catch their eyes

26 January, 2007

Cobra Beer has teamed up with BMI and Rough Guides to run an on-pack promotion offering drinkers the chance to win pairs of tickets to European and long-haul destinations, such as Antigua, Barbados and Las Vegas.

The competition will run on 780,000 packs of Cobra Premium, Cobra Lower Cal and Cobra 0.0% from the end of this month, and 100 runners-up will win copies of new book World Party: The Rough Guide to the World's Best Festivals and a case of Cobra beer.

Each promotional pack features a unique reference number, which consumers can enter at to find out if they have won. Every pack also gives shoppers 20 per cent off the book World Party.

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