Gordon & MacPhail hit the high seas

26 January, 2007

Gordon & MacPhail has teamed up with the Glasgow Clipper crew as race partner in this year's round-the-world yacht race.

The sponsorship deal will allow the drinks company to market its Speyside single malt Benromach brand around the world as well as boost resources for the crew.

Gordon Ritchie, head of clipper projects at Glasgow City Marketing Bureau, said: "As other race partners have discovered, the race enables them to take their brands around the world to new and established markets."

The crew will set sail from Liverpool on Sept 16 and travel to Singapore, Hawaii, Brazil and New York during their 10-month journey.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter