Jerky brand beefs up its offering

26 January, 2007

The Jerky Group has a new product

under the Rocking JC brand - Beef

Steak Nuggets.

With a softer texture than traditional Beef Jerky, Beef Steak Nuggets are easier to eat and have more appeal for women than traditional jerky, according to the company.

Sales director James Newitt said: "Within the snack market, consumer habits are changing in response to health concerns. Within this context, the beef snack sector has masses of opportunity."

The nuggets are sold in 25g bags with an rrp of 99p.

The Jerky Group 07850 930940

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