Limited edition revamped Richmonds

26 January, 2007

Imperial Tobacco has revamped its Richmond cigarette packs.

The special edition packs are designed to give the range a more premium appearance, according to Imperial.

Trade communications manager Iain Watkins said: "The Richmond range is the second best-selling cigarette in the UK and it currently contributes over ú1.5 billion to retailers' turnover.

"This activity should once again highlight and re invigorate the brand, and provide crucial on-shelf impact."

Imperial Tobacco 0117 9636636




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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