Limited edition revamped Richmonds

26 January, 2007

Imperial Tobacco has revamped its Richmond cigarette packs.

The special edition packs are designed to give the range a more premium appearance, according to Imperial.

Trade communications manager Iain Watkins said: "The Richmond range is the second best-selling cigarette in the UK and it currently contributes over £1.5 billion to retailers' turnover.

"This activity should once again highlight and re invigorate the brand, and provide crucial on-shelf impact."

Imperial Tobacco 0117 9636636




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter