Limited edition revamped Richmonds

26 January, 2007

Imperial Tobacco has revamped its Richmond cigarette packs.

The special edition packs are designed to give the range a more premium appearance, according to Imperial.

Trade communications manager Iain Watkins said: "The Richmond range is the second best-selling cigarette in the UK and it currently contributes over £1.5 billion to retailers' turnover.

"This activity should once again highlight and re invigorate the brand, and provide crucial on-shelf impact."

Imperial Tobacco 0117 9636636

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