Trident aims to spear UK market

26 January, 2007

Cadbury Trebor Bassett has launched a global chewing gum brand in the UK.

Trident will be supported with a £10†million marketing campaign that includes TV, outdoor and online ads. Trident Splash (rrp 50p) comes in two dual-flavours - Strawberry & Lime and Vanilla & Mint - and Trident Soft (rrp 69p) comes in Peppermint and Tropical Twist. Both are also available in three-packs.

Cadbury spokesman Mike Tipping said: "Trident is a huge brand with a proven track record for growing the gum category around the world. Returning the UK gum category to profitable growth will have significant benefits for all retailers."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know