MARKET MONITOR A graphic guide to the off-trade

09 February, 2007

They may speak the same language, but research from Wine Intelligence's new Vinitrac Global Monitor has found that British and American wine drinkers choose wine in very different ways, says Wine Intelligence's Richard Halstead. "Unsurprisingly, considering the labelling practices of most New World wines, the number one choice cue for both nationalities is grape variety. However, Americans are significantly more brand loyal than their British counterparts and give a greater importance to the label appearance. Americans are also more likely to take recommendations from friends and family over shop staff. The British are more likely to consider country of origin important when choosing wine and are considerably more promotion sensitive than the Americans."

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know