Jacob's Creek adds fifth tier

09 February, 2007

Pernod Ricard is adding tri-varietal wines to its Jacob's Creek range.

The three wines, branded Three Vines, are each a blend of three varieties. They will sit between the core Jacob's Creek range and the Jacob's Creek Reserve wines with a retail price of £6.99.

Pernod Ricard is hoping the move will help to introduce consumers to more unusual varieties.

The white is a blend of Semillon/Sauvignon Blanc/Viognier, the rosé a blend of Shiraz/Grenache/Sangiovese and the red a blend of Shiraz/Cabernet/Tempranillo.

Jacob's Creek chief winemaker Philip Laffer said he had produced wines with a lighter style, moving away from the less heavy, oaky styles that have been traditionally linked with Australian brands.

The wines will also have a lower abv at 11.5 per cent for the white, 12 per cent for the rosé and 13.5 per cent for the red, which Laffer said would be more "in balance" with current trends.

The new range, which was showcased at the Australia Day tastings, is being launched in the UK before Australia, and is expected to be on shelves this summer.

Adrian Atkinson, wine development director for Pernod Ricard, described the brand as a "vibrant, interesting and well-priced wine range suitable for a variety of drinking occasions".

Pernod Ricard blamed a 1.1 per cent drop in global wine sales for the six months to Dec 31 2006 on a decline in sales of its Australian wine brands Jacob's Creek and Wyndham Estate. The group reported global interim net sales of E3,507 million (£2,317 million) - up 7.3 per cent on the previous year.




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