Red Bull is investing £2.5 million in a trade and consumer marketing campaign to launch its second wine spritzer, Sabai Pomegranate.
The drink will launched at London Fashion Week from Feb 12. The marketing spend will be split, with £1.3 million on consumer marketing and £1.2 million on trade marketing.
The UK launch will be supported with above and below-the-line promotional campaigns driving trial, awareness and sales. Sabai Hibiscus - a blend of Thai and hibiscus wines mixed with carbonated water - was launched last summer.
This year's ProWein wine show will feature a speciality food section - Wine's Best Friends - for the first time. The area will feature fine cheeses, unusual sausages, oils, vinegars and pasta sauces. Director of special projects Danila Avidu said: "With this new presentation, ProWein 2007 is highlighting actual market merchandising trends and profit-enhancing tie-ins." The event takes place from March 18 to 20 at Dusseldorf Messe Fairgrounds in Germany. See www.prowein.com for further details.
Wines of Chile has appointed Lauren Laubser (above) marketing and administration manager, taking over from Zanna Marr. Laubser was formerly communications manager at Brand Phoenix.
WoC UK director Michael Cox said: "Wines of Chile has a full and varied campaign planned for 2007 and beyond and Lauren's energy and experience will greatly assist our efforts."
The Financial Times has developed a fine wine plan in partnership with Lay & Wheeler wine merchants. Members of the FT Fine Wine plan have direct access to a dedicated fine wine team, including MWs, offering telephone advice. Members can also earn credit on wine bought, which can be used against future wine purchases. The service also includes an online tracker, where members can check the current market value of their collection.