Vinitrac gets wine low-down online

09 February, 2007

Consultancy Wine Intelligence has launched Vinitrac, an online source of data on consumer drinking habits in seven countries.

The survey will run twice a year, in March and September, covering seven major wine consumption markets: Canada, Denmark, Germany, Japan, the Netherlands, UK and the USA.

Wine Intelligence's more regular omnibus services will be renamed

Vinitrac UK, Vinitrac US and Vinitrac Germany.

Questions asked will include wine consumption frequency and spend, country of origin consumption and perceptions, varietal usage, attitudes to closures and involvement in the wine. The sample will be at least 1,000 wine drinkers in each of the survey countries, and weighted to be representative of all drinkers in that country.

Vinitrac will also poll consumers on brand awareness, usage and perception, which wine businesses can use to track the popularity of their products and the impact of marketing activity.

Business will be able to subscribe to data reports covering all countries, or selected markets, and

ask questions of the online audience.

Wine Intelligence chief executive Lulie Halstead said: "With Vinitrac, the global wine industry has, for the first time, a powerful and cost-effective international consumer research tool at its disposal."

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