Cadbury returns to the Flake girl

01 February, 2009

Cadbury Trebor Bassett has relaunched its Flake girl ads in the largest marketing campaign for the brand in four years.

Directed by a

Hollywood director, the TV and cinema segment continues the theme of a lone girl enjoying a "private

Flake moment". It will be supported by a ú5 million marketing spend that includes a new website, nationwide sampling and ads in women's magazines. Head of customer relations Mike Tipping said: "We're delighted to announceáthat Cadbury Flake will once again beáadvertised usingáthe iconic Flake girl."

The first Flake ad was launched in 1959, and the brand's advertising was recently voted the nation's favourite ad by ITV viewers, Tipping added.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter