Masterfoods has put Twix on ice

01 February, 2009

Masterfoods is rolling out a direct mail and advertising campaign for its new Twix ice cream bar. Twix 'Xtra is a crunchy Twix biscuit covered in dairy ice cream and topped with caramel and milk chocolate. It is available in packs of six (rrp £2.49).

Masterfoods' sales team will be visiting retailers across the country offering ice cream deals and POS material, along with merchandising and stocking tips. Brand manager Laura Sheard said: "As a variant of a brand that consumers know and love, our new product is expected to be equally as popular."

Masterfoods 01753 550055

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