MARKET MONITOR A graphic guide to the off-trade

09 February, 2007

They may speak the same language, but research from Wine Intelligence's new Vinitrac Global Monitor has found that British and American wine drinkers choose wine in very different ways, says Wine Intelligence's Richard Halstead. "Unsurprisingly, considering the labelling practices of most New World wines, the number one choice cue for both nationalities is grape variety. However, Americans are significantly more brand loyal than their British counterparts and give a greater importance to the label appearance. Americans are also more likely to take recommendations from friends and family over shop staff. The British are more likely to consider country of origin important when choosing wine and are considerably more promotion sensitive than the Americans."

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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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