Masterfoods has put Twix on ice

09 February, 2007

Masterfoods is rolling out a direct mail and advertising campaign for its new Twix ice cream bar. Twix 'Xtra is a crunchy Twix biscuit covered in dairy ice cream and topped with caramel and milk chocolate. It is available in packs of six (rrp ú2.49).

Masterfoods' sales team will be visiting retailers across the country offering ice cream deals and POS material, along with merchandising and stocking tips. Brand manager Laura Sheard said: "As a variant of a brand that consumers know and love, our new product is expected to be equally as popular."

Masterfoods 01753 550055




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